Watch Samsung’s $11 Billion Anti-iPhone Campaign

English: Samsung Logo Suomi: Samsungin logo (Photo credit: Wikipedia)

The success of the Samsung Galaxy S3 and the Galaxy Note 2 is in part thanks to the massive advertising campaign that tallied in at 12.9 trillion won, or about $11 million U.S. dollars.

According to the Korea Times, this accounts for 6.5% of Samsung’s profit, an increase of 38 percent over 2011 and nearly seven times more than the Korean company spent on marketing in 2005.

The same set of documents show that Samsung spent nearly 12 times as much on marketing as it did on Research and Development during 2012. The large difference paid off as Samsung recently passed 100 million Galaxy devices sold and an insider tells the Korea Times that, “Samsung’s focus on marketing was the main reason the company was so successful last year.”

The Samsung marketing budget was essential in cementing the company as a solid competitor to the iPhone. While some of the Samsung ads received criticism, there’s little doubt they helped build brand awareness. When paired with the best crop of Samsung smartphones in years, the marketing efforts paid off.

The budget isn’t all Lebron James and James Franco commercials, it also covers sales promotions, public relations and sponsorships. This likely includes the large and over the top Samsung Mobile unpacked events for the Samsung Galaxy S3 and the Samsung Galaxy Note 2 in 2012.

Samsung could top this spending in 2013 with marketing efforts already underway for the large U.S. based Samsung Galaxy S4 launch event. In addition to the Samsung Mobile Unpacked event for press, the company is planning a Samsung Experience in Times Square. The Samsung Galaxy Note 3 rumors are already starting, which will likely lead to another Samsung Mobile unpacked event later this year. Add in the iPhone 5S launch and rumors of an iPhone 6 in 2013, which Samsung will likely mock with line-waiting ads, and the 2013 total will likely grow beyond 11 Billion.

The Sum of Samsung’s $11 Billion Anti-iPhone Ad Campaign

Here are a few of the most memorable Samsung ads from 2012, including Samsung’s Super Bowl ad, spicy S-Beam ads, a James Franco appearance, Lebron James making the Galaxy Note 2 look small, Samsung’s push the business sector and more.

Samsung Galaxy S3 Ad Is Spot On

The first ad for the Samsung Galaxy S3 is nearly four minutes long, but it highlights almost all the great features and surely helped Samsung sell millions of the Galaxy S3.

Samsung Galaxy Note 2 at Work

Samsung shows off the power of Multi-Window View, a Galaxy Note 2 exclusive that is on the way to other devices.

Samsung’s Anti-iPhone 5 Ads

Samsung’s ads for the launch of the iPhone 5, tout the Galaxy S3, sticking with the phrase, The Next Big Thing is Already Here. A memorable ad with subtle and not so subtle digs at Apple users.

Samsung’s Lebron James Galaxy Note 2 Ad

Only Lebron James’ large hands can make the Samsung Galaxy Note 2 look small. We’re certain that’s why Samsung picked James to push the Galaxy Note 2 in one of the device’s most memorable ads.

Samsung S-Beam Naughty video Ad

This short ad for the Samsung Galaxy S3 and Galaxy Note 2 highlights the ability to quickly share videos with another Samsung device by tapping the backs. Instead of going for bland, Samsung spices things up with a naughty video being shared between husband and wife.

Samsung’s Creepy Santa Ad

Samsung turned to Santa and Mrs. Claus in this holiday Samsung Galaxy S3 ad, which came across much creepier than the original.

Galaxy Note 10.1 Ad with James Franco

Samsung tasks James Franco with sharing his creative side and highlighting the productivity and multi-tasking features of the Samsung Galaxy Note 10.1.

Infamous It Doesn’t Take a Genius Ad

Samsung kicked off a firestorm, and a host of fan remakes when it ran a full page print ad for the Galaxy S3. The It’ Doesn’t Take a Genius remixes proved more popular and memorable than theoriginal.

Samsung’s Super Bowl Ad

It seems like a decade ago, but the Samsung Galaxy Note ad with The Darkness and I Believe in a Thing Called Love hit the airwaves for last year’s Super Bowl.

What’s ahead for 2013?

In 2013, we’ve already seen the launch of the Unicorn Apocalypse ad series and a big, Super Bowl ad with Seth Rogen Paul Rudd and Lebron James.

We expect a flood of ads, which have already started with a mysterious Samsung Galaxy S4 teaser trailer.

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Samsung sue Apple because of her 'iPhone 5'

Said The Korea Times Korea, Samsung plans to sue Apple because her recent 'iPhone 5', because it infringes on patents related to technology fourth generation 4G LTE registered in favor of Samsung. 

The paper said that Samsung Electronics Co., decided to take immediate legal action against Apple, where she will persecuting in a number of European countries and in heitedtates as well. Samsung has started legal proceedings on Monday, before Apple unveiled iPhone 5 phone two days later, and when to make sure that the phone will be presented in support of the fourth-generation technology. Previous reports have said that Samsung owns 10% of the total patents registered on this technology in the world.

Apple had won last month filed a lawsuit against Samsung in the United States, which fined the company more than a billion dollars due to the violation of Samsung phones in the series «Galaxy» several patents belonging to Apple regarding its design. Apple had announced yesterday for a phone iPhone 5, which carries a 4 inch screen, and offers processor twice as fast as the previous generation, and the weight and thickness of less, and will begin pre-order the device starting from September 14.

Samsung is still fuming that they got their trash handed to them in court last week. The legal beat down they received in court was just raw and powerful and awesome, and they totally deserved it.
Samsung is understandably mad, and probably a little embarrassed and majorly vindictive, so they went out this morning and declared that if Apple even thinks about releasing an iPhone 5 with LTE they will sue them immediately, and they may have the patents to win. Maybe.
LTE has been emerging as the new standard for high-speed mobile data connections, and it turns out that Samsung has quite a few patents for it. Thomson-Reuters says Samsung owns about 12.2% of all existing patents pertaining to LTE technology, while Nokia owns 18.9%, Qualcomm has 12.5%, and Ericsson has about 11.6%.
Even though Samsung may own a lot of LTE patents, it’s not the sheer number of patents, but the quality that will determine how strong a legal weapon they can be used as. So it’s likely that Samsung is just trying to talk some smack after getting roughed up on the playground.
The Korea Times reports that Samsung is trying to partner-up with U.S. mobile carriers to fight back against Apple. They’re currently in talks with Verizon about modifying designs on Samsung Galaxy devices, and they’re going to start making more Windows phones with Microsoft so they’re not so dependent on Android.

  keep up with the newest technologies and contemplate about how these will be used in the future. On this blog I'll share my thoughts about the future of technology, based on the high Tech Road Show Blog inventions of today.

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LG To Debut Second Intel-Powered Smartphone At CES 2012

“If at first you don’t succeed, try try again.” It looks like LG and Intel have taken that old adage to heart, if a new report is to be believed. The Korea Times reports that LG will debut an Intel-powered smartphone at CES 2012, but the bigger question is whether or not the device will ever make it to market.

LG and Intel’s first mobile partnership yielded an Android smartphone running on Intel’s Moorestown chipset for CES 2011, but the device was ultimately scrapped. The reason for its premature demise? As the story goes, the device died because of it’s “lack of marketability.”

LG’s brass certainly thinks their Intel smartphone is viable — according to one of the Times’ executive sources, the device could be released as soon this March. Still, the original LG-Intel phone was pegged with a 2011 release date, so take those claims with a grain of salt for bow.

Hopefully LG’s second swing at an Intel-powered phone fares a little better — it’s said to run on Intel’s next-generation Medfield system-on-a-chip, and early tests have yielded some pretty impressive benchmarks when compared to NVIDIA’s Tegra 2 and Qualcomm’s Snapdragon MSM8260 SoCs.

Of course, the real competition is yet to come, as nearly every player in the mobile chipset market is hard at work on their next-generation platforms. Intel has a lot of brand recognition when it comes to PCs, but their lack of presence in the mobile market to date could mean that Medfield could drown in a sea of established ARM-based chipsets.

That’s why the partnership with LG is so critical — despite their handset division spending a few quarters in the red, LG is still the number two handset OEM in the U.S. Having a major hardware vendor taking a chance on their new platform could establish Intel as a real player in the mobile space, and right now Intel’s mobile efforts could use all the visibility they can get.

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