Nokia has priced
their upcoming Lumia 920 smartphone higher than Samsung’s Galaxy S III,
a move that has analysts wondering how the Finnish phone maker plans on
justifying the premium. In some markets, Nokia’s flagship phone will
sell for 25 percent more than the S III.
Nokia said the Lumia 920 will retail for around 5,700 Swedish crowns
before subsidy compared to the Galaxy S III’s asking price of 4,515
crowns. The gap is smaller in other countries like Italy, however, as
Nokia’s phone will command 599 euros versus 530 for the Samsung
counterpart. Germany residents can expect to shell out 649 euros for the
high-end Lumia but only 530 euros for the S III.
Ovum analyst Nick Dillon points out that because the two phones are similar on a hardware level, it would be hard for Nokia to justify the extra cost to consumers. Furthermore, Windows Phone is still largely unknown to consumers who would expect to pay less for taking a risk.
Others, however, like Ben Wood from CSS Insight said Nokia’s new phones are expensive to make due to a number of new technologies. He believes they are pricing the phone as aggressively as possible while still maintaining pricing integrity.
Nokia plans to release the Lumia 820 and 920 handsets in Germany and Italy by mid-November. Denmark, Russia and Sweden will see the phone hit store shelves during the last quarter of this year. The company has yet to reveal launch information for the US where they’ve lost a huge portion of market share to Android and iOS devices.
keep up with the newest technologies and contemplate about how these will be used in the future. On this blog I'll share my thoughts about the future of technology, based on the high Tech Road Show Blog inventions of today.
Ovum analyst Nick Dillon points out that because the two phones are similar on a hardware level, it would be hard for Nokia to justify the extra cost to consumers. Furthermore, Windows Phone is still largely unknown to consumers who would expect to pay less for taking a risk.
Others, however, like Ben Wood from CSS Insight said Nokia’s new phones are expensive to make due to a number of new technologies. He believes they are pricing the phone as aggressively as possible while still maintaining pricing integrity.
Nokia plans to release the Lumia 820 and 920 handsets in Germany and Italy by mid-November. Denmark, Russia and Sweden will see the phone hit store shelves during the last quarter of this year. The company has yet to reveal launch information for the US where they’ve lost a huge portion of market share to Android and iOS devices.
keep up with the newest technologies and contemplate about how these will be used in the future. On this blog I'll share my thoughts about the future of technology, based on the high Tech Road Show Blog inventions of today.
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