The best part is you can pick an avatar of your liking to serve as your broadcaster — want a kitten to read you stories about animals? No problem. How about a British journalist to fill you in on breaking news about foreign policy? Coming right up.
"There are people who are passionate about news and web content, and don't have time to read it all," Laker told Mashable. "This allows you to consume that content while getting dressed in the morning or keeping a tablet next to the computer while you work. Because you can also see embedded videos, the app is essentially a visual news reader."
Similar to how you can leave the TV on for background noise, Guide can be left on and automatically pulls articles from the sites you love. It also integrates with Facebook and Twitter, so it will turn those stories into video reports based on what links have been shared in your social networking feeds.
"People will eventually be able to purchase celebrity avatars because wouldn't it be so fun to have Mr. T read you the news?" Laker added. "There is a lot of room for expression and brand partnerships too."
Although the app is only available for the iPad now (in alpha form), it will roll out to other platforms soon. Its beta public launch is scheduled for March.
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