A quarter of Google searches related to holiday shopping have come from mobile devices– at least in Australia. The search giant’s Australia site saw a 220% spike in shopping searches coming from mobile devices this year.
It seems many of those smartphone owners are using their devices to search for this season’s gifts, to contact local businesses and to search for businesses’ locations.
“One in 5 sometimes even bypass the PC to make online purchases directly via their mobile phones,” Google’s head of retail in Australia and New Zealand wrote in a blog post. “So what does this mean for retail? To start with, it means that more people are looking for them, in more ways, and in more places: on the bus, from the train, even from the sofa while watching TV.”
Although Google’s data only relates to Australia, business owners everywhere should take note of the trend. Having a mobile-friendly website is almost a necessity for local businesses. Google reminds businesses that company websites can be as simple as including contact information, store location and hours of operations for mobile users to see.
We’ve already seen new ways of using mobile devices and apps for shopping this season. J.C. Penny will have QR codes on tags that let buyers record a personalized voice message. And a new app from Lucky Magazine has joined the ranks of shopping tools for mobile devices.
How will you use your smartphone to assist with holiday shopping this year?
Image courtesy of iStockphoto, franckreporter
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