Showing posts with label TechCrunch. Show all posts
Showing posts with label TechCrunch. Show all posts

CES 2012 is going to be a crapshoot of predictable products.

How do we know? Meetings, lots and lots of pre-show meetings. Like previous shows, Apple will not be present in person but still has a major presence. Consumer electronic companies are seemingly trying to build product lines and feature sets that compete directly with current and future Apple products. It’s as if these companies are prematurely releasing items just to head off Apple. The iPad took them by surprise and they’re not going to let that happen again — even if that means announcing and releasing half-baked products.

So, what can we expect to see at CES this year? What are we going to cover live at the show? Read on.

ces-logo

MacBook Air Clones First up, every computer company will debut several ultrabook models. These slim notebooks will drop into both business and consumer product lines. Most computer companies’ ultrabooks fit within Intel’s definition of the product as an ultra thin notebook void of optical drives and built around a mobile Intel chipset. However, the term “ultra” looks to be a major buzz word next year as it’s used in other product names as well just without the word “book” following it.

Larger screened ultrabooks are also on tap. Look for 14-inch and larger models. Just like it we predicted, many of these models feature prices lower than current models and in some cases, dramatically lower. 2012 will be the year of the ultrabook, for better or worse.

So-called Smart HDTVs Google chairman Eric Schmidt previously stated that by the summer of 2012, “the majority of television you see will have Google TV embedded in it.” At the time the Schmidt’s comment was certainly laughable given the sorry state of Google TV adoption. But that’s set to change with CES 2012 where his statement will be somewhat validated.

From what we’ve seen, several major manufacturers will debut Android powered HDTVs that feature little to no Google TV 2.0 design elements. We’re not sure how much Google TV underpins these smart TVs, but the majority of what we’ve seen has been labeled as Android TV, not Google TV.

The companies debuting smart TVs at CES are seemingly determined to get the jump on Apple this time around. If Apple is in fact releasing a smart HDTV product in 2012, these companies will be ready with their own models built around Android. Ironically, since there are several such TVs coming from different manufacturers, the smart TV market might collapse prematurely under the weight of half-baked models all trying to outdo an Apple HDTV that doesn’t even exist yet.

Android Tabs And More Even with the Kindle Fire currently getting all the attention, the Asus Eee Transformer line is the Android fanboy favorite. The original Transformer tablet was cheaper than others, featured great specs and, most importantly, a keyboard dock that turned that tablet into an Android netbook of sorts. Now, a year later, several other manufacturers will debut their own take on the dockable product. They’re all about the same: slim casing, quad-core, ICS. The keyboard docks add additional I/O ports and an additional battery.

Predictably, these tablets and the others we’ve seen, mostly run on quad-core platforms with the Nvidia Tegra 3 as the clear favorite. Ice Cream Sandwich is of course present, and most of the tabs are set to ship within the early months of 2012 at $399 to $499 price points.

Voice Control Is The Unwanted Future A smaller but still notable trend for the 2012 CES involves Siri clones inside new product types. Using off the shelf systems, companies have developed “me too” voice controls. From what we’ve seen, none best Apple’s system in any way but the sheer numbers state that, for better or worse, voice controls will be a major trend next year. And since many perform worse that Apple’s system, consumers will no doubt instantly discredit the usefulness of voice controls in general.

Several smart TV concepts have optional voice controls. Using a mic embedded in a remote, viewers are supposedly able to control certain functions with just their voice. We haven’t seen any demos but the company’s limited descriptions lends us to believe that the feature set is very limited and is probably more of a novelty than a useful feature.

But don’t fret, friends. CES 2012 will be huge. We didn’t ruin all the fun. We’re still going to be there, reporting with a constant live video stream. It will be the biggest collection of exciting gadgets and tantalizing products assembled to date. Items like voice controls and smart TVs will likely fade to obscurity shortly afterwards, just as 3DTVs did last year. The real star of CES is the odd, unusual, and paradigm-busting item that defies the popular trends. That’s why we love CES.

Tune in Sunday, January 8th (around 4:00 PST) as we kick off our live video coverage of the 2012 International CES. Like previous years, we’re going to livestream all of our tomfoolery as we roam the halls of the Las Vegas Convention Center. There will be giveaways, tweetups and, of course, a drinking game. It will be great fun for all.

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Lenovo LePad S2005 Mini Tablet Now in China

Size matters, folks. Especially in the minds of our beloved electronics makers. Even with the 3.7-inch LePhone and the 7-inch A1 tablet on the market, Lenovo still made plans to fill the 5-inch space. Today those plans have taken shape with a pricing announcement for the 5-inch LePad S2005 Android mini-tab (or giant phone).

GizChina reports that the Android 2.3 Gingerbread-powered LePad is now available across China in Lenovo’s online stores, as well as its Taobao store for just 2699 Yuan (US $415). In terms of specs, you’ll find a 5-inch 800×480 LTPS touch screen, a dual-core 1.2GHz processor, 1GB of RAM and 8GB of internal storage. A 5-megapixel shooter sits around back along with a 1.3-megapixel front-facing camera for video chat.

There’s nothing here that really stands out, but all in all it looks like a pretty cheap option if you’re looking to satisfy your phablet craving.

The Lenovo LePad S2005 is available in Lenovo’s online stores, as well as its Taobao store for 2699 Yuan (about US$415).

Source: GizChina, via TechCrunch

English: Lenovo logo 日本語: Lenovo ロゴImage via Wikipedia

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Tumblr Lands Major Investor, New Director Of Product

Image representing Tumblr as depicted in Crunc...Image via CrunchBase
Tumblr just landed a major investor in the form of Silicon Valley VC firm Sequoia Capital. The blogging service also confirmed today that it has hired Derek Gottfrid from The New York Times as director of product.

According to Business Insider, the blogging platform — headed up by 24-year-old David Karp — scored a “very big and competitive” round of financing from Sequoia, but there’s still no word on the total amount. Additionally, Sequoia’s Roelof Botha (previously the CFO of PayPal) has reportedly joined Tumblr’s board. We reached out to Karp this morning for comment and have yet to hear back.

Also, according to TechCrunch, Gottfrid, who worked at The New York Times for 12 years, is leaving the publication today to join Karp and Co. Gottfrid apparently toasted the move yesterday, as evidenced by the tweet below:

Tumblr has been gaining its share of attention of late — scoring $5 million from Spark and Union Square Ventures in April, intriguing the old guard of print media and perhaps even serving as inspiration for more established platforms such as WordPress.

The company is based in New York, but according to BI, Karp and Tumblr President John Maloney visited the West Coast last month to look for funding, which apparently came in the form of the Sequoia Capital investment. We’re curious to see what this reported cross-coastal influx of money will have on the startup.

In the meantime, Tumblr has seen pretty steady growth when it comes to traffic. Last week, Karp told us that about the service is seeing 80 million pageviews per month on mobile devices — and that’s just 3% of total traffic. Below, you can see the company’s growth in web traffic over the past year:

HOW TO: Turn Your Expertise Into Dollars Online

Darren Waddell is vice president of marketing at MerchantCircle.com. He can be found on the MerchantCircle blog and on Twitter.

Every time you search for a topic online these days, it seems a few webpages pop up with advice from “experts.” Whether these websites are pages on Yahoo Answers, medical information sites or part of a community of small businesses like Yelp, they've become increasingly important sources of information for web searchers looking for answers to specific questions.

If you are an expert in something, you can offer your advice online — and turn that expertise into dollars. Small business owners are especially good candidates to become online experts, because they know their industries inside and out. Millions of small business owners have turned to blogging, writing articles, sharing tips on Q&A sites, and participating in forums as a way to drive traffic to their websites and build business credibility.


Expertise Pays


Small business owners possess a wealth of knowledge about their industry or sector, and when they share this knowledge with Internet searchers, it lends credibility to their business and attracts new customers. Blogging is a key medium for sharing your expertise. The most recent Merchant Confidence Index, a survey of 10,000 small business owners conducted by my company found that nearly 30% are blogging and 35% plan to blog in the next three months. Those who are blogging have found that creating impactful content that people can find online is one of the best marketing tools available — and it's free. According to data published by Internet marketing firm HubSpot, companies that blogged realized 55% more visitors to their site, 97% more inbound links and 434% more indexed pages.

Michele Gorham, owner of the Andover, Mass.-based Cookie Central bakery, is one small business owner who has turned her expertise into dollars online. She has created hundreds of blog entries about how to build a business, run a bakery, and other helpful topics; and she continuously answers customers' direct questions through various social media platforms, including Facebook, Twitter and Yelp. Because of Gorham's rich content contributions, her listings on various sites are highly trafficked and regularly found by search engines — generating more sales for her business.


Getting Started


So what's the first step if you want to start creating expert content online? The first thing you need to do is think about the topics you want to write about. What advice can you offer that would be useful to your potential customers? What are you knowledgeable about? Make a list of the topics you'd like to write about.

Next, you'll need to develop a voice for your content. The most successful expert content is straightforward, informative, backed up with examples and research, and helpful to those who've searched for a specific term. Your articles should not be self serving. For example, if you’re a mechanic, don’t write an article that advises that the best way to fix a carburetor is to come into your shop and pay you to fix it. Instead, offer practical, step-by-step advice that can actually help someone with a problem. At the end of your article, you can add a gentle plug for your business and add your URL; don't turn the article into an advertisement.

After you've written your article or blog post, you need to publish it online, and there are lots of options. Your goal should be to get the most exposure possible for your article, to drive traffic to your business website. You can publish your article on a personal, business or community blog, then add links to your article on your LinkedIn, Facebook and Twitter accounts. You can answer an open question on Q&A sites, or pose your own and then go back and answer it. Remember, though, that if consumers like your advice but can't find you, your efforts are being wasted. So make sure to create a detailed listing on local business sites, some of which will let you answer customers' questions directly or publish your expertise via a blog or newsletter, and make sure you have your own web site. Also, fully fill out all profile information on any sites you utilize.

Some sites, such as Associated Content or Demand Media, pay experts a small sum to write topical articles, then syndicate that content to online newspapers and other websites. Demand Media pays up to $15 for a 500 word article. Other "citizen journalism sites," like Examiner, pay based on page views. You won't make millions by creating content for these pay-to-write companies, but if you blog regularly, your content will show up more regularly in searches for related topics, and you'll build credibility in your industry — which is much more valuable than a few dollars.

In fact, most places where experts contribute their expertise online — blogs, forums, Q&A sites, and business directories — don't pay contributors. But, as a small business owner, it's still incredibly valuable to share your expert advice online, because your content builds exposure for your business, and that drives more people to your website and increases revenues long-term.


Making Sure your Content is Discovered


Wherever you decide to publish your articles, make sure the site is credible. The site should be populated by experts, such as small business owners or service providers with professional storefronts. Or if it's your own blog, make it informative and professional — a useful site that your target customers will turn to again and again for information. For example, if you are a real estate professional, you could create a blog with inside information about a particular neighborhood, detailing not just houses for sale, but information on local schools, city government initiatives, community events, local businesses, and other things of interest to people living in that area. Such a site not only builds your credibility as a real estate agent, but delivers a valuable service to your potential customers that keeps them coming back for more.

To get your content found, make sure the sites you post it on optimize content for search engines. Embed links in your articles, and link to your articles from other places on the web as much as possible. Add links to the article on your Facebook, Twitter, LinkedIn and other social networking sites, as well as on your online business directory listings pages.

The bottom line: the quality of the expert content you produce online is critical to how well it works to build your credibility and boost business leads in the real world. If your articles are helpful and informative, they'll be read and passed along, and that will increase the visibility of your content and your business. Offer helpful advice, and you'll see how quickly your expertise is rewarded with new business leads.


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Google to Launch Google Games with “FarmVille”-Maker Zynga [RUMOR]

FarmVilleImage via Wikipedia

Google is reportedly partnering with FarmVille and Mafia Wars game-maker Zynga to launch a hub where you’ll be able to play social online games. The source of the rumor is the tech blog TechCrunch, which claims to have confirmed the story with multiple sources. The search giant has allegedly invested between 100 and 200 million dollars in the massive game company, which already sits with Google () in the small club of web companies that are valued at much more than $1 billion.

Details on the new portal (which TechCrunch calls “Google Games”) are few and far between. The best hints you’ll find are in a job posting for position at the top of Google’s Games division. The “Project Management Leader, Games” would develop a “games commerce product strategy” through both partnerships and in-house projects of one kind or another. The job posting also specifies that both web-based and mobile games are part of the plan.

We’ve contacted both Google and Zynga seeking more details about the deal and what to expect from both companies in the future.


The Lingering Question: What’s In It For You?


MySpace (MySpace), Facebook (Facebook) and Yahoo (Yahoo!) also host Zynga games, so any web game player is going to wonder what Google will offer that they can’t already get at the company’s three big competitors. We don’t know yet and to be frank, Google is very late to the game — excuse the pun!

The term “games commerce product” would seem to imply that Google is considering making money not just through ads but through microtransactions — small purchases of virtual goods made within games. Those are common in today’s web-based games, Zynga’s titles included.

Google’s partnership with Zynga might involve Google Checkout, a PayPal-like online transactions tool that was launched four years ago. You might recall that Zynga and Facebook announced a similar deal that expanded the use of Facebook’s own microtransactions system, called Facebook Credits.

Rumor has it that Google is also planning another user profiles push to challenge Facebook, and popular online games could help drive adoption of that network, so it’s easy to see why Google is interested in entering this space. However, none of this explains why we’ll want to play at Google’s portal instead of Facebook’s.

We’ll just have to wait to find out how Google plans to woo online gamers. Do you have any guesses? Let us know in the comments.

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