Lamborghini unveiled the Urus concept in China, a new SUV named after a dead cow.
(Credit:
Lamborghini)
Following the example of
Porsche, which used its
Cayenne SUV to create
more stable revenue, Lamborghini wants to add an SUV as a third model in
its lineup. At the Beijing International auto show, Lamborghini finally
revealed what its SUV will look like.
Using the sharp edges of its current design language, the Urus concept
presents a very unique look for a vehicle designed to drive offroad.
Although about 16 feet in length, similar to the Cayenne, the Urus
concept is only about 5.5 feet high, making it more like a raised sedan.
Lamborghini Urus SUV concept (photos)
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The concept does not appear to be based on any existing Lamborghini,
looking like it would use a
front engine design. Lamborghini targets 600
horsepower for the output, but does not specify the engine
configuration. That high output suggests an engine possibly sourced from
Bentley, a sister company under Volkswagen ownership. Bentley came out
with its own attempt at an SUV, the EXP 9 F concept, at the
Geneva auto show this year, but it was a critical flop.
Lamborghini also specifies a dual-clutch transmission and
all-wheel-drive for the Urus, both technologies already existing in the
company's model line-up. The ride height is also adjustable, but the
concept appears to get most of its ground clearance from the 24-inch
wheels.
Despite the high power output, Lamborghini says the Urus would get the
lowest carbon dioxide emissions in its class due to lightweight
construction. A new material called
Forged Composite helps keep the
weight down.
The name, Urus, comes from a prehistoric ancestor to our modern cattle,
and maintains Lamborghini's naming convention related to bulls.
Although there is a lot unrealized about the Urus concept, such as the
engine, and many concept touches, such as cameras instead of side view
mirrors, Lamborghini is very likely to bring some version of this
vehicle to market. A two
car
model line-up consisting of exotic sport cars leads to very shaky
revenue. An SUV, which Lamborghini says would be a car "for everyday
use, for the family, for leisure pursuits with friends," gives customers
of the brand, who probably already own an SUV from another brand, a new
option.
Let us know what you think of how the Urus looks in the comments section below.