This isn't the first time that rumors have circulated about Apple opening mini shops in discount retail stores. In January, Target confirmed to The New York Times that it will be introducing 25 Apple mini-shops within its stores this year. The news came after Target announced it will be partnering with several specialty stores to attract more shoppers to its locations.
Starting May 6, participating boutiques will come to Target for a six-week trial period and then be replaced by another participating brand. Stores involved in the program — called The Shops at Target — include the Candy Store, Polka Dog Bakery and home goods retailer Privet House. However, Apple is not a part of the program.
"One of the reasons our guests love shopping at Target is our design partnerships. They create excitement and leave even the most loyal Target shoppers wondering what we'll do next," Brian Robinson, Target's director of fashion and design partnerships, said in a statement. "With The Shops at Target, we're building on that sense of discovery by offering our guests a chance to experience one-of-a-kind specialty stores and boutiques through collections that have been specifically tailored to their wants and needs."
Although Target is already carrying some Apple products, the store-within-a-store concept will be an extension of that and likely feature floor space and signs dedicated to the brand.
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