Administrators can transfer Likes to their new Facebook Pages, if they take action in advance.
“In December we announced to developers that we’ll remove App Profile Pages on Feb. 1, 2012 so that users will be directed straight to an app or a traditional Facebook Page when searching for it,” a Facebook spokesperson wrote Mashable in an email, referring to a Dec. 9, 2011 post on its Developers Blog.
“In addition to lessening the amount of steps it takes for a user to get to an app, this move will also help eliminate the inconsistencies that exist between App Profile Pages and traditional Facebook Pages, such as different Insights, APIs, and distribution channels.”
The social network warns that the opt-in process of transferring your Likes may take up to seven days. As long as you don’t already have a Facebook Page, you can transfer the vanity URL of your App Profile Page as well. Facebook will not, however, transfer Page content. If you manage a page, make sure to save all photos, posts and Insights you want to keep.
If you do not respond to the prompt before Feb. 1, your App Profile Page will be deleted and traffic will go directly to your app.
Developers of new apps will not automatically get an App Profile Page, but can chose to create a Facebook Page from the Developers App.
Do you administrate a Facebook app? Have you received notifications your Profile Page would be eliminated?
How to Win Friends on Facebook With Music and Movies — But Not Books [STUDY]
A recently published study by three researchers at Harvard examines how and why people make friends on social networks. The study shows that people who share an interest in music and movies are most likely to friend each other. Having a similar interest in books, meanwhile, carries no weight when it comes to making online friends.
The study also documents how Facebook friends impact each others’ preferences. The group used for this study was not easily influenced by what their social circle enjoyed, except when it came to classical or jazz music. Facebook friends who share a taste for those genres did tend to influence each other, researchers found.
“The extent to which friends' preferences actually rub off on each other is minimal,” Kevin Lewis, one of the researchers, told Wired.
The researchers collected the data from a group of college students for four years. Information for the study was collected from self-reporting by the students, and monitoring from an actor.
This study might cause some marketing professionals to worry about the true impact of their social media efforts. Marketers operate under the assumptions that the public is more likely to trust a peer recommendation than an advertisement