The D-Series — billed as a “disposable camera for iOS” — allows groups of iPhone-toting friends to share a batch of 24 shots. Friends invite one another through Facebook to shoot to a specific roll. As everyone shoots their own photos — from the same party, same town, or anywhere wirelessly connected — the amount of shots left decreases, just like an old-school roll of analog film.
Also like analog film, no one can see what’s being shot while the D-Series roll is in progress. But once the final shot is used, all the participating friends are delivered the entire batch of 24 photos, arranged chronologically and with labels saying who shot what. Users are then free to share those individual images with whomever they please.
The D-Series will be available free in the Apple App Store and includes one camera, while an in-app purchase option will initially allow users to buy three other 99-cent cameras with different effects.
According to Synthetic CEO and co-founder Lucas Buick, the D-Series app will change “how we come together to capture photographic stories.”
Hipstamatic has enjoyed tremendous success since its launch two years ago. The app now boasts more than 4 million paid users, and gained even more widespread recognition when New York Times photographer Damon Winter used it last year to shoot a series of war images from Afghanistan for the paper’s front page.
Buick told Mashable on Tuesday that the D-Series first sprouted as an idea about a year ago, with development ramping up at the end of summer. Future additions to the app could include larger batches of shots and the ability to invite friends using social networks other than Facebook.
For early 2012, Buick said there are already plans to release location-based cameras that can only be used in certain areas as well as project-based public cameras — to be used, for example, at music festivals — with everyone shooting to one roll of unlimited exposures for a specific amount of time.
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